Description

The Director of Sales and Marketing at an assisted living facility is responsible for developing and executing comprehensive sales and marketing strategies to drive occupancy and revenue growth. This role involves market analysis, lead generation, and the management of advertising, public relations, and promotional activities. The director collaborates with staff to ensure a consistent brand message and high customer satisfaction. Key responsibilities include overseeing the sales team, building relationships with referral sources, and monitoring industry trends to adapt tactics accordingly. This position requires strong leadership, communication, and analytical skills to effectively promote the facility's services and support the needs of prospective residents and their families.

Responsibilities

• Develop, implement, and oversee strategic sales and marketing plans to drive occupancy and revenue growth at the assisted living facility.

• Monitor market trends, competitor activity, and industry best practices to adapt and optimize marketing strategies.

• Lead the sales team by setting performance goals, providing training, and conducting regular evaluations to ensure targets are met or exceeded.

• Establish and maintain relationships with referral sources, including healthcare providers, senior organizations, and community groups, to drive new resident acquisition.

• Coordinate with the management team to develop pricing strategies, promotional campaigns, and community outreach programs.

• Manage online and offline marketing efforts to enhance the facility's brand presence, including website management, social media activities, and content creation.

• Analyze sales and marketing data to assess the effectiveness of campaigns and initiatives, providing detailed reports and actionable insights to senior management.

• Plan and execute events, tours, and open houses to showcase the facility to prospective residents and their families.

• Ensure compliance with all regulatory requirements related to marketing and sales activities.

• Collaborate with the admissions team to streamline the onboarding process for new residents, ensuring a smooth transition into the facility.

• Develop marketing budgets and allocate resources efficiently to maximize return on investment.

• Act as a liaison between the facility and the local community, fostering positive relationships and enhancing the facility's reputation.

By encompassing these responsibilities, the Director of Sales and Marketing ensures the growth and success of the assisted living facility through effective strategic planning, team leadership, and community engagement.