Description

A Sales Manager at an assisted living facility is responsible for overseeing the sales operations and driving the strategic efforts to attract and retain residents. This role involves developing and implementing effective marketing and sales plans, building relationships with potential residents and their families, conducting tours of the facility, and working closely with the facility's administrative and care teams to ensure a seamless experience for new and existing residents. The Sales Manager also tracks market trends, analyzes data to inform decision-making, and collaborates with local healthcare professionals and community organizations to enhance the facility's visibility and reputation. Strong leadership, communication, and customer service skills are essential for success in this role.

Responsibilities

• Develop and Implement Sales Strategies: Design and execute effective sales plans to achieve occupancy targets and revenue goals. Analyze market trends and competitor activities to inform strategic decisions.

• Lead and Manage Sales Team: Oversee the daily operations of the sales team, providing guidance, training, and support to ensure high performance. Conduct regular performance reviews and set individual and team objectives.

• Foster Relationships with Prospective Residents and Families: Engage with potential residents and their families through tours, consultations, and personalized follow-ups to address their needs and showcase the benefits of the facility.

• Collaborate with Facility Staff: Work closely with the marketing, caregiving, and administrative teams to streamline sales processes, enhance customer experience, and ensure a cohesive approach to resident care and satisfaction.

• Maintain Accurate Records: Utilize CRM systems to track leads, monitor conversions, and evaluate the effectiveness of sales tactics. Maintain up-to-date records of all interactions and feedback from prospective residents.

• Organize and Participate in Community Outreach: Coordinate events, seminars, and other activities to raise awareness about the facility's services. Develop partnerships with local organizations and referral sources to expand the facility's network and reach.

• Conduct Market Research: Continuously gather and analyze data on the assisted living industry, including demographic trends, pricing strategies, and emerging opportunities. Use insights to refine sales methods and sustain a competitive edge.

• Ensure Regulatory Compliance: Stay informed about local, state, and federal regulations governing assisted living facilities. Train the sales team to adhere to all compliance requirements in their activities.

• Report on Sales Performance: Prepare and present regular reports on sales metrics, pipeline status, and financial performance to senior management. Provide actionable recommendations to optimize sales processes.

• Enhance Resident Onboarding Experience: Collaborate with the management team to ensure a smooth and welcoming transition for new residents, facilitating a positive start to their stay at the facility.